• International Conference on Embedded System
    Automotive & Avionics
    Bangalore International Exhibition Centre (BIEC)
    On September 21st & 22nd, 2016

Chief Guest @ eMBEDASIA 2016


Mr. Dinesh Gundu Rao
Working President
KPCC & Former Minister

Dr.Naseer Hussain NAtional Spokesperson AICC



Keynote Speaker @ eMBEDASIA 2016


ashok chandak
Mr. Raghav Gulur
Head of Technical Center
Dr.P.M.Soundar Rajan
Former Director

Mr.Ashok Chandak
Sr.Director: Global Sales NXP Semiconductors

Speakers @ eMBEDASIA 2016


Mr.Shinto Joseph
Director - Operations & Sales @ LDRA
Mr. Nagesh Shenoy Practice Head, Automotive @ Tech Mahindra
Principal Consultant
Tech Mahindra
Head R&D EE
Mahindra Reva EV
Mr. Parthasarathi
Managing Director
Infiquity Technologies
Mr.Dorairaj Vembu
Senior Product Manager
Sasken Communication
PN Ananthapadmanabha Rao
Aviation & Aerospace Consultant

Sr GM Powertrain Robert Bosch

Mr. Niranjan Murthy
Heads Strategy & Connected car,
TATA Elxsi
Founder, Director
Agent Technologies S/W Pvt Ltd

Mr. Ranghavendra

Technical Consultant


Mr. Ninad Deshpande
Specialist - Open Technologies
B&R Industrial Automation
Dr .H R Mahadevaswamy
Managing Director
Applied Inventions
Mr.Pradeeo Oak
Founder Director & CEO
OAK Systems

Mr. Arun Bhat
Director, Head Of Global @

Sajeed   Nijanand   bhanwar

Mr.Sajeed Mohammed Solution Architect

  Mr.Nijandan S
Engineer - UAV
Genesys International 

Mr.Bhanwar Lal
Head of Embedded L&T-Electrical

Neel   Amar    
Mr.Neel Mehta
Cofounder & Director, Asteria Aerospace
  Dr. Amar Prasad Reddy Ad Director General National Cyber Safety    

Keynote Speaker

Mr.Raghav Gulur
Head of Technical Centre @ Continental

Mr. Raghav Gulur has over 25 years experience in the engineering and business leadership encompassing, Automotive, Aerospace and Process Industry segments. He was responsible for establishing the first Automotive Software Services and Products Company from India as the CEO and Member, Board of Directors of CG-Smith software. He has worked in senior leadership positions in global companies like Tata Group Company, Honeywell and Renault-Nissan. He is currently heading the Technical Center, India of Continental Automotive. He has served as the Chairman of Bangalore chapter of IEEE Engineering Management, Communications and Computer Society, Task Force Member of National Association of Testing and R&D Infrastructure Project(NATRIP), an initiative of Government of India, India Semi-conductor Association etc.

Raghav is an Electronics Engineer with Senior Executive education from Columbia Business School, New York.


Dr.PM.Soundar Rajan
Group Director @ Director of Defence Avionics Research Establishment.

Shri PM Soundar Rajan graduated from College of Engineering, Guindy, Chennai in 1973 as an Electronics and Communication Engineer. He obtained his Masters from IISc in the same field in 1989. He commenced his professional career in 1973 with LRDE. During his tenure at LRDE he designed and developed digital communication systems. From 1978-1996, he served as part of ADE contributing towards the Flight Testing and LCA Avionics Integration activities. He joined DARE (erstwhile ASIEO) in 1996. He contributed towards the development and integration of Mission Computer and other Avionics systems for the Su30 MKI aircraft under the project,Vetrivale.
As the Chief Designer and Project Director of the MiG27 avionics upgrade, he has successfully upgraded the aircraft which is currently in Squadron Service.Shri PM Soundar Rajan assumed charge as the Director of Defence Avionics Research Establishment (DARE), Bangalore on 1st August 2011. He has contributed significantly towards development, integration and certification of mission computers for Su30MKI, MiG27 and Jaguar aircraft which are all in operational use.
During 2011 to 2014, his contributions were towards evolving and implenting EW systems on combat aircraft.

He is the recipient of AGNI Award for excellence in Self Reliance for the year 2003 and DRDO Performance Excellence Award for the year 2008



Mr.Ashok Chandak
Director Global Sales and Marketing @ NXP Semicinductor

Shri PM Ashok is a postgraduate in Electronics Engineering and has completed a global management program at Babson college, Boston, USA. Ashok currently leads NXP's South Asia Pacific Automotive segment and India sales.
His 25 years of general management experience in semiconductor and electronics industry includes Sales, business development, design and research in which he has led multilocational and cross cultural teams across various countries. During last several years, he has played leading role in Policy formulations, standardisation, ecosystem development and market research initiatives in Indian Electronics System Design and Manufacturing sector. He has been past Chairman of India Electronics and Semiconductors Association.



Dr. Chitra Thyagarajan
Functional Safety and Reliability Consultant at Tech Mahindra

Dr Chitra Thyagarajan has 35+ years of experience in Safety and Reliability analysis in the area of Aerospace, Automotive, Consumer Electronics and Medical Industries. She worked for Defence Research Development Organization Ministry of Defence in India prior to joining TechMahindra. She has grown the Safety and reliability practice in Tech Mahindra by working with several automotive projects with Tier-1 Suppliers/ OEMs across the globe. She is a certified Automotive Functional Safety Expert by TUV (SGS) Germany. She is a certified trainer for TUV SUD India for all their certification programs in the area of Functional Safety. She provides consultancy to industries in implementing the relevant Functional Safety Standards. She has 45+ papers to her credit in the field of safety and reliability presented and published in national / international seminars / Journals. She has co-authored a book on Reliability and Six Sigma published by Springer Verlag (2006).  Recipient of professional excellence award by Mahindra satyam (2010).



Mr.PN Ananthapadmanabha Rao

Retd. Outstanding Scientist & Project Director (ADA)

Mr P.N.A.P.Rao obtained his B.TECH (HONS) Degree in Electronics and Communication Engineering from I.I.T. Kharagpur in 1963. He also obtained M.S Degree from J,N.T.University, Hyderabad in 1984. He is also a Graduate of National Defence College New Delhi.

He worked at Defence Electronics Research Laboratory from 1964 to 1989. He was with Aeronautical Development Agency (ADA) as Project Director (System) during the period  1989 to 2002, leading the National Team on the Design & Development of Avionics & Weapon Systems for Light Combat Aircraft ( LCA- Tejas). He held the Post of Outstanding Scientist  during 2001-2002 and Emeritus Scientist in 2002-2003 at ADA. He was Professor  & Dean at MVSR Engineering College at Hyderabad in 2003- 2004. From 2004 to January 2010 he was a Consultant at Honeywell Technology Solution (HTS) Bangalore. He was also a Faculty for the M.Tech ( Avionics) Course at the VTU Extension Centre at Honeywell. He also worked as  Specialist Consultant at NAL working on the National Civil Aircraft Development Program (NCAD) from April 2010 to March 2013.

His fields of Expertise include Avionics Systems, Communication Systems, Electronic Warfare, EMI/EMC, V/UHF Systems, System Engineering, System Integration and Program Management. He has more than 50 Papers to his credit in Journals, Conferences & Books. He was the Hon. Chairman of Society of EMC Engineers( India) from 1996 to 1999. He is a Fellow of Aeronautical Society of India & Fellow of Institution of Electronics & Telecommunication Engineers (IETE). He was a Member of the Governing Body of SAMEER, a Society under Ministry of Information Technology. He was conferred the  Dr.V.M. Ghatge Award by the Aeronautical Society of India in the year 2001 for his Outstanding Contribution to the Development, Integration and Flight Testing of  Avionics System of Indian Light Combat Aircraft. He was also the recipient of the Award by Society of EMC Engineers (India) for the Year 2001 for his pioneering contribution in the field of EMI/EMC in India.

At present he is writing a Monograph on the subject of Avionics which deals with the all the Electronics mounted on Civil and Military Aircrafts. This Project has been funded by Defence Research and Development Organization (DRDO)


Mr.Dorairaj Vembu (Dorai)

Senior Product Manager, Automotive ,Consumer Electronics &IOT @Sasken Communication

Dorairaj (Dorai) Vembu is with Sasken Communication Technologies spearheading technology led business development addressing Automotive Electronics and the Internet of Things.  Dorai has rich experience in Product Management, product development, program management in Infotainment, Multimedia, Connectivity and the Consumer Electronics space. He has worked on product definition and created roadmap to help Global Tier 1 vendors launch first to market products and manage the Product Development Lifecycle. He has also helped put together process and systems to develop and manage an ecosystem of partners for the co-creation of products.
During his career spanning over 19 years, Dorai has held various engineering positions starting as a developer and graduating to a solutions architect.  Dorai now provides technical marketing and Product Management leadership to leverage the convergence of the Consumer, Automotive, and Mobile technologies. He has been instrumental in re-vectoring Saskens key strengths in Telecommunication, Multimedia to successfully penetrate and entrench Sasken as a key player in the Automotive electronics  and Consumer Electronics space.
He has successfully established partnerships with Silicon and technology vendors to build integrated solution to meet the demands of demanding customers.  Currently Dorai is driving the creation of Sasken’s offerings portfolio in Internet Of things space.  Dorai has a Bachelor’s degree in Computer Science from NIT Trichy and a MBA from IIM Bangalore.


Mr.Ninad Deshpande
Specialist - Open Technologies @ B&R Industrial Automation Pvt. Ltd

Around 14 year’s of hands-on experience in embedded development and integration, worked mainly on Automotive domain along with several other domains like industrial automation, SCADA based Systems and Medical electronics. Worked on several controllers and several RTOS’s.   Presently working on ADAS domain as a solution architect. Leading the embedded teams working on different ADAS projects. Have worked on several multicore platforms like the NXP’s Tree-runner ,TI’s TDA 2X , Xilinx’s Zync 7020 platforms where multicore processors are used in the ADAS ECU’s.  Have supported ADAS projects from conception to the production level. ADAS Algorithms on NXP – Leading a team which is presently working for a front camera based ADAS module having NXP’s S32V234 Soc and Green Hills OS, developing two features Lane Departure warning and Forward Collision Alert.

Front Camera Module based ADAS on Xilinx – Lead a team which worked on optimization of ABC feature for a front camera based ADAS module having Xilinx Zync 7030 SOC, used the Neon co processing(SIMD) functionalities to a large extent in the optimization to achieve the required target figures.

Instrument Cluster for Volvo- Handle the module, which takes care of the cluster settings. The user is able to make some settings in the cluster like the language to use, measurement units, time/date formats, and sound volume.

Power Window developement- Power window development with Anti-pinch algorithm for Honda motors , responsible of complete system development integration on two different controlors (Fujitsu and NEC).



Mr.Ninad Deshpande
Specialist - Open Technologies @ B&R Industrial Automation Pvt. Ltd

Mr.Ninad Deshpande graduated in Electronics and Telecommunication engineering from University of Pune and is having varied experience in automation industry. He has worked in different areas of automation industry like application development, testing, R&D. Presently working with B&R Industrial Automation Pvt. Ltd as a Specialist in Open Technologies.



Founder Director @ Agent technologies s/w Pvt Ltd

Mr.Ravindra has worked for LG, Honeywell and Intel companies before founding Agenttech, which is into the design and manufacturing of an integrated, interoperable and re-configurable smart automation products for home and office, precision electronics based agriculture products to save power and water resources, telematics in the connected vehicles/cars, smart traffic management, smart metering and sensors in the IoT / IoE environment.

He  has authored  13 US (issued), 23 Indian (pending)  and 10 international (pending) patents in various product segments viz., optimization in DSP implementation, orthogonal transform for text/data mining, algorithms for  wireless communication, real time speech and character recognition, real time scheduling and optimization, fuzzy control system, cycle efficient algorithms  for real  time  implementation, DSP compilers, code generation, smart automation at home and office, smart meters, connected cars and telematics, smart traffic management, trans converters, intent e-commerce, an efficient adaptive   drug development.

He is also an advisory board member for a PG course and a reviewer for two international technical journals. Contributed few chapters in a book titled “Distributed Diagnosis and Home Healthcare” Published by American Scientific Publishers, USA.Semi-finalist in the NASA, USAID, US State Dept.  and NIKE sponsored global top 10 innovators competition held in Oct 2010. Agenttech wins Cisco Technology Award 2014



Mr.Niranjan Murthy
Heads Strategy & Innovation Connected car @ TATA Elxsi

Mr. Niranjan Murthy is Technology Manager, ICT Highly experienced with over 18 years of business transformation and technology leadership experience. Currently associated with Tata Elxsi Ltd and working as engineering manager for premium automotive manufacturer in United Kingdom for last 6 years. He has extensive International experience from management positions In United Kingdom, Japan and technology leadership experience from Germany, Nether land and India.

He is focused on identifying technologies and areas of interest for his company in connected car, big data, Internet of things and e-mobility market. He has successfully managed several initiatives from concept to maturity and productization. His recent work includes IOT, connected car, e-mobility.

He lead connected Car program for Premium Automotive OEM from United Kingdom. Currently directing the programs in e-mobility, Drive test simulation and cloud platform usage for connected car. He specialises in, strategic planning, program development in cutting edge technology. He involved extensively in identifying, fostering, and developing value added solutions for his customers. He is responsible for managing the end-to-end connected car technology integration for premium Auto OEM from UK, delivering an integrated strategy for telematics mobile connectivity (both in-car and connected devices) Specialisation: ICT, Connected Car, e-mobility, IOT



Managing Director @ Infiquity Technologies

Parthasarathi is a first generation entrepreneur has close to 17 years of experience in embedded and application product development. Achieved success in delivering highly complex projects in different domains including Automotive Infotainment, Powertrain, Electric Vehicles & Healthcare product development for India, US, UK, China, Korea and global customers.
Played key roles in the lower, middle and senior segments in fortune 500 companies such as Mahindra & Mahindra, Mobis India, KPIT Systems, Spacelabs, Visteon Corporation & Mahindra Reva. Brings passion to work with focus on customer satisfaction and employee motivation.

Was also pivotal in building big teams, technology roadmaps, handling production programs and establishing process for the automotive Tier 1 and OEM companies.Currently serving as Managing Director and Chief Technology officer in Infiquity and completed two years in this role.He holds BE degree in Electronics and Communication from NIE Mysore.



Mr. Raghavendra Bhat
Technical Consultant @ ANSYS

Mr. Bhat is Technical Consultant with ANSYS for India/SE Asia. He is involved with customers in their design, development and verification of embedded systems and software across multiple domains and provides technical support and consulting for SCADE deployment.  Prior to ANSYS, he was a consultant for SCADE with Esterel Technologies. He also has worked for companies like IBM, Telelogic, Trident Infosol and Advanced Micronic Devices Ltd. Overall, he has more than 15 years of professional experience.
He has a master’s degree in Software Systems from Birla Institute of Technology and Science, BE in Electronics and Communications from VTU and also a Diploma in Electronics. He is also an OMG Certified UML and SysML professional.



Dr.Amar Prasad Reddy
Additional Director General @ National Cyber Safety & Security Standards

Dr. Amar Prasad Reddy is Additional Director General at NCSSSI ( National Cyber Safety Security and Standards of India) He always want to qualify himself by winning the hearts of others and doing service to the society, He has done is Engineering in Computer Science and Masters in Financial Administration and he also done is Doctorate in Philosophy in Knowledge Management. He started the National Cyber Safety and Security Standards which has been started with a great vision to safeguard the nation from the current threats in the cyber space. The multi-dimensional structure of technology in the cyber space poses a great challenge in handling the complex problems in the cyber domain.
He also played a major role in establishing the National Cyber Defence Research, Recruitment Analysis Council amd Justice Mohan Children’s University. Conducted various seminar, International conferences and awareness program in collaboration industries and Government in promoting the Cyber security and Policy and also involved in Green India moment



Mr.Nijandan Shanmugavijayan
Engineer UAV Operations @ Genesys International Corporation Limited

with deep technical knowledge in unmanned aircraft design and applications. Incorporate his very own Drone startup after elaborate market study about Drone and Unmanned Aerial Vehicle and its use cases for commercial operations, and involved in building drones for GIS and remote sensing application.
Nijandan is specialized in modular design concepts, System integration and developing new concepts based on client requirements. Supervised hundreds of hours and thousands of acres commercial UAV operations across Nations, climates and terrains, and have pioneering in UAV projects for present concern and my previous venture by experimenting and building various UAV platforms. Worked with various GIS professionals and serving industry over several years. Currently, focused on deploying the ruggedized, fully autonomous commercial UAV, which is Smarter, Safer and Easier to handle than ever and maximizing the value of the data it collects for clients. Passionate about automation, aviation, and safety, and I'm working on making flying bots a powerful part of our lives.

panel Discussion


Mr. Shinto Joseph.
Operations and Sales Director at LDRA Technology Pvt Ltd

Shinto Joseph is currently working as Director - South East Asia Operations at LDRA Technology Pvt. Ltd, subsidiary of LDRA Ltd UK. He did his MBA from Christ College (today’s Christ University) Institute of management and B.Tech in Computer Science from Kerala University.  With over 18 years of experience in handling Embedded Software Life Cycle solutions, he has built many teams and companies in the embedded systems field. Working with cross border delivery teams, technology partners and Industry regulators in the defense, aerospace, automotive, industrial, medical, rail and nuclear sectors are his unique advantage. Today he concentrates on creating a healthy ecosystem in the mission, security and safety critical systems domain in South East Asia. He has presented many papers in both industry and academic forums. He is also an organizer of many international technology conferences and active member in several industry & professional bodies and work very closely with several govt. bodies and safety & security regulatory organizations.


Senior General Manager Powertrain Electronics @ Robert Bosch

Mr. Venkat has completed his B.Tech, Electrical engineering from IIT-Madras. And started his carrier in BHEL, Bangalore. Engineer in Control, drives and automation projects. In the year 1996 he has Joined as  Engineer – Engine Management Solutions in Robert Bosch Engineering and Business solutions Limited. Later he was in charge of Power train projects Platform Manager for Engine control unit, He also involved in Business development in initiating the new  line of service in Competitor analysis, Intellectual property Rights. In 2012 he was Promoted Senior General Manager for Powertrain functions, electrification topics, Aerospace. Currently he is a Senior General Manager in charge of Powertrain solutions North America customers, Commercial Vehicles, JLR account & Powertrain Electrification and sensor business.



Mr. Pradeep Oak.
Founder Director and CEO at Oak Systems

Pradeep Oak is a Founder Director & CEO of Oak Systems – a specialist Software IV&V and Testing Company. Pradeep has over 26 years of experience in the software industry. Pradeep started his professional career with TCS as software developer, designer and then project leader. Later, at Index Computing he was responsible for streamlining QC activities as a Quality Controller. Pradeep is among the first 20 CQA's in India. With background in software development and flair for software quality, Pradeep consulted with HP towards its CMM L5 achievement. Pradeep has been an active teacher delivering lectures on Software Engineering, Software QA, DO-178B, Testing and Project Management topics at conferences, workshops and seminars. He has also authored a book on Software Testing published by McGraw Hill.



Mr. Bhanwar Lal Bishnoi
Head of Embedded Sesign & Development @ LNT Electricals & Automation

Bhanwar Lal Bishnoi is the Head of Embedded Design & Development Group (EDDG) for L&T-Electrical & Automation @ Mumbai ,India.. He has around 20 years of industry core R&D experience. He is Post Graduate Certificate in Reliability & Testing Engineering from University of Arizona , USA  and holds a bachelor’s degree in Electronics and Communication Engineering from Govt. MBM Engineering College ,Jodhpur (Oldest and 1stGovt. Engineering College of Rajasthan Estd.1951 ). He holds 35 patents in the areas of LV Switchgear Protection Releases and Relays Designs and numerous papers and publications in leading global magazines.
Bishnoi is Senior Member of IEEE (SMIEEE)  & Received GE Energy - Industrial Solutions "Management Award in 2009".Bishnoi is GE Certified 6 Six Sigma Green Belt as well GE Certified Reliability Practitioner & Expert.
 Bishnoi started his career with Secure Meters Limited , Udaipur , Rajasthan in 1997  as a fresh campus graduate Engineer and has had manifold work assignments in the Electronic Energy Metering including Grid Metering most complex product as “Apex”,” Prepayment Energy Meters” Design Ultra High Magnetic Immune Meters.

If you would like to more information please contact us today.

Email: standly@embedasia.com
Tel no: +91 9972727193. 9342333332




Connectivity, technologies & challenges

Abstract : Continental has already established itself as a technology corporation. With our broad technical
expertise and flexibility, we are entering new business areas and models relating to digitalization. Increasing connectivity is allowing us to enhance our products with services and thus to exploit new growth potential. Mobility services enable us to extend our business models
and our customer base. Tomorrow’s connected car requires a fundamental shift from EE architecture through the human-machine interface right up to the Cloud. Continental is shaping this change with holistic connectivity, holistic human-machine interface and system integration.
Continental is integrating the electronics in the vehicle cockpit, laying the foundation for the shift in vehicle architecture.


Ethernet in AUTOSAR – Enabling New Possibilities

Ethernet is a well known and proven network communication protocol from the personal/enterprise computing world. Now, Automotive industry is gearing up to embrace this in its next generation EE architecture. In the talk we look at the need, adaptations to use in automotive industry and finally listing out new possibilities. We also look at how existing communication technologies like CAN/LIN will be continued for realizing the EE architecture as a whole complimenting with Ethernet.
Nagesh Shenoy



Industrial IoT and Digital Twin applied to Aerospace

Today, we are living in a world where technology is rapidly evolving to drive increased safety, performance and quality while reducing cost and time. We often see new emerging trends and disruptive technologies sweep the traditional businesses off their feet and challenge their sustenance. The time is about innovation and being at the cutting edge of technologies. IIOT and digital twin concepts enable new possibilities for an aircraft integrator or supplier, to create a virtual model of a physical system, drive the real data and also simulate scenarios to predict events that could be addressed in an optimized environment. The real time visualization of system performance will help to improve the safety, increase availability and of course, significant savings. This also enables much better design optimizations improving the overall performance and quality.
This session will introduce digital twin concepts and discuss the underlying technologies to enable the realization of these interesting concepts.


Trends and Challenge of UAVs in India.

In the last few decades, small scale unmanned aerial vehicles (UAVs) have become a major boom in Aerospace industry and about commercial usage for various industries. The need for various applications has led to current rise in UAV research but the sad part is India is far lacking from trends to attract market and facing challenges in many ways. So discussion will be about major trends such as Sensors and payloads, Innovative application, Collaboration for services, Advantages of using UAVs in government organizations in India and currently what all the challenges India is facing and affecting the India to compete the global market such as Lack of Rules and regulation, Rapid technology development, Imports and Exports, Manufacturing sector, Man power, Integrating UAV in Civilian Airspace , Safety and privacy, Invertors risk, Lack of awareness about technology for commercial market.



Challenges In Powertrain Electronics For BSVI & Beyond


Abstract : Powertrain comprising of Engine & Transmission systems paly very important role and greatly  influence in determining entire vehicle performance & drivability. Though, powertrain is core to mechanical in nature it is increasingly becoming more sensitive and electrified to meet regulatory and customer demands. Functions and software is gaining more importance to manage conflicting requirements like Drivability, Fuel Economy, Emission and safety. Also, future powertrain controls should be capable of handling alternate fuels, remote connectivity and link with navigation, electrical drives and other upcoming sophisticated autonomous functions.  I would like to dwell challenges in Engine & Transmission Electronics  to meet stricter and tight emission legislations of BSVI  and  new drivetrain requirements to make transport vehicles ECO FRIENDLY.